Senior Content Designer & Strategist · New York, NY

Hi, I'm Lizzy
Riezinger.

I craft content strategy and UX writing that makes complex products feel intuitive, scaling design operations and connecting users to what they need.

View my work ↓ Get in touch

What I bring

Skills & tools

AI & Emerging Tech

AI agent development AI-specific prototyping AI-assisted development Prompt engineering RAG configuration AI literacy & enablement

Content & Writing

UX writing Content strategy Technical writing Markdown / docs-as-code SEO writing Content auditing Content design standards

Design & Research

User research Journey mapping Information architecture Wireframing UX prototyping Accessibility & localization

Strategy & Leadership

Content planning Project leadership Cross-functional collab Creating project specs Facilitation Workshop design Mentoring Experience modeling Team onboarding

Software

Figma Replit Claude Lovable Canva Contentful Jira Confluence Bitbucket GitHub Notion Mural Madcap Flare HTML/CSS

Career

Experience

July 2022 – March 2026

Senior Content Designer

Atlassian · Remote

  • Established content design practices on a new, growing design team across planning, research, and implementation phases.
  • Evangelized a new operating model for content designers that became a template for other teams across the org.
  • Crafts end-to-end content for specific user archetypes, iterating based on customer feedback and testing.
  • Led a team of three content designers in work planning and cross-team collaboration, driving project direction where design needed to take the lead.
  • Implemented and scaled content strategy for Compass from pre-Alpha through Beta to GA release; led the same end-to-end content strategy work for Talent.
  • Contributed to an AI agent for content assistance (Rovo), scaling content operations across Atlassian.
  • Rebuilt the Talent app using Replit, demonstrating hands-on AI-assisted development and the ability to prototype and ship functional products without traditional engineering support.
  • Developed and maintained internal content design standards, establishing a foundation for consistency across a less mature CD team.
  • Created onboarding experiences for incoming content designers, helping new team members ramp quickly and engage with evolving practices.
  • Founded and ran an AI-focused book club for junior content designers, building team literacy around emerging trends and fostering a culture of continuous learning.
  • Strong history of mentorship, sponsorship, and building inclusive team culture.

October 2018 – July 2022

Content Designer

Atlassian · Remote

  • Crafted UI copy and end-user documentation for DevOps products: Opsgenie, Statuspage, and Compass.
  • Worked cross-functionally with product designers, marketing, PMs, and developers across multiple timezones.
  • Followed internal design process to research, prototype, and craft content strategy meeting user needs.
  • Managed multiple workstreams, often as the sole content designer on a product team.

October 2017 – October 2018

Technical Writer

Opsgenie · Boston, MA (acquired by Atlassian)

  • Wrote marketing thought leadership content on incident management best practices to promote Opsgenie.
  • Worked with product, marketing, and support teams to deliver new functionality and end-user documentation.

2013 – 2017

BA in English

University of Massachusetts Amherst

  • Specializations in Creative Writing, Professional Writing and Communication.
View full resume ↗

Selected work

Case studies

AI Agent

Content Assistant Rovo Agent

Team: 2 lead content designers · Me · 1 junior content designer

Problem

Content designers were bogged down with standards-based UX writing tasks: time-consuming but repeatable work that prevented focus on strategic projects.

What we built

A Rovo AI agent configured with RAG to draft UI copy (error messages, modal descriptions) and answer content standards questions. Integrated into Slack with a dedicated channel, a usage guidebook, and example prompts.

Impact

Top 30% of all Atlassian
Rovo agents
~80% of content drafted
by agent initially
30% design time
saved
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Documentation

Talent Documentation Strategy

Team: Me · Engineering SMEs · PMM · Support lead

Problem

New users onboarding onto Talent, a brand-new Atlassian app, had no way to self-serve help or evaluate whether the product was right for them.

What I built

Created an experience model to map Talent's terminology and relationships, then built a documentation IA centered on core user tasks (not just UI reflection). Collaborated with support to proactively address common pitfalls and aligned with the sister product Focus for a cohesive collection experience.

Impact

New customers cited the documentation as easing their onboarding. The docs also became an internal reference for engineering and support to understand how Talent works.

Talent documentation resources page on Atlassian Support
View live documentation ↗
UX Writing

Talent HRIS Connector

Team: PM · Product designer · Engineering lead & squad · Me

Problem

Users were manually uploading headcount data via CSV, creating friction and slowing HR processes. The HRIS connector setup spanned multiple tools and admin roles, resulting in a complex, high-friction experience.

What I did

Walked the team through Atlassian admin platform nuances, synced with the platform content designer on concurrent changes, and designed an error experience with a downloadable CSV so product admins could easily escalate issues to org admins.

Impact

Accelerated shared understanding across the team, aligned content patterns and terminology with the platform team, and shipped the connector to enable Talent's core workforce design functionality.

Content Strategy

Compass Premium

Team: PM · PMM · Product designer · Engineering lead & squad · Me

Problem

Enterprise customers needed fine-grained permission controls and higher feature caps to adopt Compass at scale. The absence of a Premium plan was a blocker to adoption.

What I did

Designed content for upsell modals, feature gates, and permission policy explanations, accounting for Forge/API users outside the UI, component owners with special access, and intentional open-access defaults to support adoption. Also authored the documentation published alongside source code via Bitbucket PR.

Impact

Unblocked enterprise adoption by addressing the permission gap, and expanded the product's value with higher limits for scorecards, custom metrics, custom fields, and component templates.

View live documentation ↗

Who I am

About me

Lizzy Riezinger smiling in front of a colorful grid artwork

Hi, I'm Lizzy. A NYC-based senior content designer and strategist who partners with product and design teams to shape how emerging products communicate; from the first word on the screen to the full content system behind it.

I've led content for products from the ground up for enterprise organizations across DevOps, workforce planning, and software management: building the systems, stories, and in-product guidance that make complex software feel human.

When I'm not working on excellent user experiences, you can find me walking my dog exploring NYC, tinkering with my PC, reading, or buying stickers at any local stationary store.

Get in touch

Let's work
together.

I'm actively looking for my next role on a product team where I can contribute content vision, craft, and storytelling from the ground up. If that sounds like a fit, let's talk.

✉
☎
(413) 351-1013
◉
New York, NY 10030
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